Marketing and distribution strategies of ACI Logistics Limited (SHWAPNO- lifestyle department)

Abstract

SHWAPNO Life is an integrated part of SHWAPNO, also known as ACI Logistics Ltd. ACI is one of the largest conglomerates in Bangladesh having a market shear of 44%. They have 4 major divisions compromising Agribusiness, Pharmaceuticals, Consumer Goods and Retail. This report mainly focuses on ACI Logistics Ltd (SHWAPNO)’s marketing and the distribution strategies adapted by Lifestyle department. The report intends to get an idea about the Marketing and the distribution strategies adapted by the organization. I have tried to provide information on marketing and the distribution strategies of the company according to my observation. At the end of the report I suggested some ideas which could be helpful in bringing the overall effectiveness of the company. The strategies that are adapted are already good enough to serve different income groups of customer, but there can be always a part of improvements. This report also contains information about assigned task given in the organization and the gap between academic preparations. Along with the report I have included area of improvement from my observation.