A report on database creation to digitally reach the growers of Syngenta Bangladesh.

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2022-09

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BRAC University

Abstract

Programs like an internship introduces students to corporate life for the first time. I was given an internship in marketing with Syngenta Bangladesh Ltd.'s marketing division. I completed a study on "The creation of a database to digitally reach the growers of Syngenta Bangladesh." This report was created using my three months of on-the-job training at Syngenta Bangladesh Ltd. Through this internship program, I was able to get knowledge of the real-world operations of a proudly operating international corporation in Bangladesh. The firm has become an industry leader in the fields in which it operates thanks to a wide range of high-quality agrochemicals for the agricultural sector and the overall improvement of Bangladeshi agriculture with guaranteed standards, high-quality services, and most efficient management efficiencies. Regardless of the rapidly shifting business landscape and challenging circumstances, the firm continues to focus on business growth, marketing promotions, and digital marketing advancements while undertaking initiatives to become the strongest and maintain its position in Bangladesh's agriculture industry. The firm relies on highly qualified people resources to effectively utilize its business potentials, contribute to the growth of the corporate culture, and make a substantial contribution to the entire improvement of the agricultural and economic situation of the nation. The company's goals and objectives, however, have not changed despite its remarkable growth and economic expansion; to serve for the sustainability of agriculture in Bangladesh

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Cataloged from the PDF version of the internship report.
Includes bibliographical references (page 40).
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.

Keywords

Digital marketing, Marketing promotions, Sustainability, Culture, Learning

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