Product extension: lactogen 1 100g power-pack

Abstract

Nestle, with its headquarters in Vevey, Switzerland, is a market leader in the nutrition, health, and wellness industry. The business, which operates on a global scale, has had unmatched success thanks to its creative strategy for developing healthy products. Consequently, the company's slogan is "Good Food, Good Life. Under the name Nestle BD PLC, Nestle runs a number of well-known brands in Bangladesh, including Nescafe, Maggi, Kitkat, Lactogen, NAN, Cerelac, Milo, Corn Flakes, Koro Crunch and Nido. I had the honour of working as an intern in the department of nutrition, namely for the companies Lactogen and Nido. It is regarded as one of the company's most sensitive divisions because it only deals with infant food and seeks to provide the best nutritional options for newborns. This paper tries to outline my responsibilities at Nestlé and what, in my opinion, makes the company so successful. The information was gathered and written in order, starting with a description of Nestlé and moving on to my function and the projects I have worked on. The launch of Lactogen 1 100 gm, a new SKU under the Lactogen brand, is one of the largest projects I've worked on. I have contributed to internal and external communication efforts to inform stakeholders about the product. Additionally, I have contributed to NIDO 1+ and NIDO 3+ as well as Lactogen 1, 2, and 3. I've been developing fresh packaging for well-known businesses. I also helped with the creation of marketing communication materials for NIDO. It was an exciting and fascinating assignment to design and create Lactogen Communications. Nestlé is certain that the new project will be a success in the Bangladeshi market based on the performance of current Lactogen SKUs. Nestlé believes that if the plans are successfully carried out, it will make it easier and more sustainable for them to operate in Bangladesh.