How effectively ACI Fertilizer fulfill consumers need and provide solutions

Abstract

ACI Limited has four diversified strategic business. ACI Agrobusiness is one of the most important business unit for ACI Limited. ACI Fertilizer is one the brand from ACI Agrobusiness. Keeping the moto of, “to supply total plant supplement & soil wellbeing arrangement to the ranchers for ideal trim generation with quality items, unused innovation, way better client benefit & compelling communication” ACI Fertilizer started their business since 2007. In present ACI Fertilizer is producing four types of fertilizer those are soil conditioner, soil nutrient, Foliar nutrient and Basic fertilizer. There is a wing name “ACI Aronno” gives plant nutrition arrangements for Urban farming counting Soil Health Items, Prepared blend Soil, Coco peat, Vegetables Seeds & seedling, fancy plants, Agro-chemicals, Cultivating gear and so on. ACI fertilizer also have a mobile application name “Fosholi” through this app customer can get help from experts also can locate the fertilizer store. There is three parts in this report. In the first contains with the basic information of the internship, some basic points and the overall internship experience that I have achieved. In the second part there are various information about organization. Finally in the last part this is the most important part of this report. In the project part entitled, “How effectively ACI Fertilizer fulfill consumers need and provide solutions” where I have findings and analysis the report purpose. The aim of this research is to find out how ACI Fertilizer find out the need of their consumers and based on that what is the communication channel they maintain for effective communication. Undoubtedly, Fertilizer business is a very important sector in Bangladesh. I believe that the insights taken from the report will definitely understand a student to know about fertilizer business in Bangladesh and how it works.