Importance of internal & external communication for marketing and merchandising team to proceed efficiently

Abstract

In the perspective of RMG sector, garments history of Bangladesh Al Muslim Group is one of the largest Ready Made Garments Industry. Main role of Marketing and Merchandising team is to bring buyer and fulfill their requirement to consistently doing business with the company. Marketing and sourcing team of AMG works together. These teams are the main part of the AGM. Sourcing team collect supplier based on marketing team’s requirement. Marketing team makes product on the basis of buyer order. In report, it shows how marketing and sourcing team communicate with other departments and external concern people. Also how this team can make progress from their present situation. In addition, through this paper I focused on the team of marketing and merchandising; how communication is important to bring an order and last step of the process. The different team of AMG works consistently to fulfill present customer’s requirement and bring more customer. More importantly this report shows challenges of AMG and recovery plan which are faced by Marketing and merchandising team. Main focuses of this report to know more about marketing and merchandising team and communication strategy and policy AMG follow.