An overview of the strategies and activities of the C&P business development division of SGS Bangladesh Limited

Abstract

This report gives an overview of the activities, strategies of the teams of C&P business development division of SGS Bangladesh. It explores the way they serve their clients, acquire and retain clients, generate business opportunities, provides customer support, promote services, ensure sales. It is crucial to highlight how SGS operates and plays a vital role in ensuring compliance with regulations and quality of the important industries of Bangladesh such as RMG, leather, food and agriculture. The first chapter illustrates my responsibilities, contributions, challenges as a Sales and Marketing at SGS Bangladesh Limited. The second chapter gives an overview of the market SGS operates and this part show their different strategies, characteristics and also a competitive analysis of the market. The third and final chapter explores the overall marketing strategies, roles of different teams, their activities, which is crucial to learn about how an MNC like SGS operates in Bangladesh and their role in the local industries. Also, it shows how SGS uses customer survey to make further improvement to their organisation. The overall purpose of this paper to gain knowledge and experience regarding SGS Bangladesh and their business development activities and strategies.