Optimized 3D Modeling Process for Web-based AR

Abstract

Good representation of a product for selling is very significant for growth in business. And showing the product on a website for convincing a consumer to buy is very challenging in this modern era of online-based marketplaces. In the earlier day’s web-developers would use product images or promotional videos in websites for digital marketing. They still do this now. But time and technology are changing rapidly and people want to interact with a product before they buy it. Let’s say, before buying a furniture if we could measure the dimensions through putting the furniture in the room space virtually to check whether it fits or not, it would be a very smart use of technology. Now, it is really possible through only a smartphone and AR Technology. So, in that sense, we can make website-compatible 3D models and apply AR technology on them. My aim is to test a complete and proper pipeline for AR-compatible 3D model production. There are several steps to create a website-compatible 3D model. Models can be made using Autodesk Maya, textured using Substance Painter, website-compatible GLB/ GLTF file format creation using Blender 3D. Compress and publish using online GLB packer; like (http://viewer.seekxr.com/) and (https://glb-packer.glitch.me/). We can use Marmoset Toolbag software for video renders of the products.