Impact of HRM digitalization on employee performance

dc.contributor.advisorHafiz, Nusrat
dc.contributor.authorEshika, Eshrat Farzana
dc.date.accessioned2025-08-07T08:42:15Z
dc.date.available2025-08-07T08:42:15Z
dc.date.issued2024-05
dc.descriptionCataloged from the PDF version of internship report.
dc.descriptionIncludes bibliographical references (pages 42-44).
dc.descriptionThis internship report is submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, 2024.
dc.description.abstractThis report summarizes my MBA internship at BRAC-Aarong, focusing on recruitment and talent management. My objective was to enhance hiring quality and employee productivity. Utilizing E-recruitment and E-talent management systems, I facilitated the successful onboarding of 3,500 sales associates for Eid-ul Fitr 2024. This achievement streamlined the hiring process, reducing cost per hire while improving the candidate experience. The internship provided invaluable insights into talent identification strategies, emphasizing the importance of data-driven decision-making for hiring, training, and retention. My key recommendation involves mitigating unconscious bias in recruitment. Implementing structured interviews, blind resumes, and diverse hiring teams are crucial steps to achieve this. This experience has significantly strengthened my communication and interpersonal skills, solidifying my interest in the HR function, particularly recruitment and talent management.
dc.identifier.otherID 21364108
dc.identifier.otherhttps://dspace.bracu.ac.bd/server/api/core/items/0500bcbe-1b74-4776-a8d5-cf0ee8e9e5fa
dc.identifier.urihttp://hdl.handle.net/10361/26517
dc.language.isoen
dc.publisherBRAC University
dc.sourceBRAC University Institutional Repository
dc.subjectHuman resource management
dc.subjectTalent management
dc.subjectE-recruitment
dc.subjectE-talent management
dc.subjectHR practices
dc.subjectAarong
dc.subjectE-HRM
dc.subjectEmployee performance
dc.titleImpact of HRM digitalization on employee performance
dc.typeInternship Report

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