Analysis of different loyalty programs of Bangladesh telecom industry

Abstract

This report is a reflection of the learning and experiences acquired through an opportunity to be associated with Robi Axiata Ltd. for an internship under the Market Operations department. This department is made up of many sub-departments; however, this report focuses on the ones that were closely observed. The three main sub-departments were the Dhonnobad Program, Campaign, and International Roaming. The major responsibilities associated with this particular job title comprised of working on partnership management (managing contracts and promotions), managing events, data analysis and interpretation for high-value customers and creating reports on the progress of the different aspects of the Dhonnobad Program.This report contains the analysis of different loyalty program for high-value customers in Bangladesh telecom industry.For retaining the high-value customers Robi and other telecom companies have taken different types of loyalty program like a reward, discount, and win back.Among these companies the strategies for dealing with different segment of loyal customers and high-value customers is different.Robi Grameen phone Bangla link and other telecom companies of Bangladesh are following different steps to delight these high-end customers. So, I decided to do the project on ―Analysis of different loyalty program of Bangladesh telecom industry‖