Marketing aspects of Rangs Workshop Limited

Abstract

As a part of the Internship Program of Bachelors of Business Administration program at East West University, I have been assigned for completing an internship at Rangs Workshop Limited I am appreciative to get such a chance to make my internship report on “Marketing Aspects of Rangs Workshop Limited, ".Rangs Limited which is county's one of the biggest Mitsubishi Motors approved distributer and Rangs Workshop Limited is the authorized after sales service provider in Bangladesh. This report is outlined in six major chapters. At first the opening words about the report were portrayed in the principal section titled "Introduction". The following portion is the "Organization Overview" contains the historical backdrop of Rangs, Rangs Workshop Limited and Organizational structure. Work nature of Rangs Workshop Limited, working procedure. Third section included as Marketing Mix and IMC contains insights about Marketing Mix (product, price, place, promotion) and IMC. The following parts of this report talked about, industry analysis,swot analysis and recommended how RWL can reach to objective more successfully. Before making any conclusion in view of this report it might be noticed that there might be lack of information, yet it might be valuable for outlining any further study