Analysis of the e-commerce activities of SHAJGOJ Limited

Abstract

Shajgoj Limited, started their journey from 2013 with their blog site "shajgoj.com", which is world’s largest Bengali beauty portal and it works for giving tips and suggestions to the people of Bangladesh who are concerned about the health and beauty. Moreover, the company is involved in e-commerce business from 2016.The site is still being in the process of development and its name is shop.shajgoj.com. I worked in the creative department as content maker and in E- commerce department as well as in other department also. Being an admin of the Instagram and YouTube channel I had to handle the customer’s queries. In shop.shajgoj.com I covered contents for categories such as makeup, skin, hair, personal care and so on and so forth. For shajgoj.com I mainly wrote so many articles which was related with beauty, life style, hacks or tips, psychological suggestions, benefits or harmfulness of any major thing of our life, products review etc. I also maintain the excel update sheet of our company and others some SEO work or product listing work. I go for live from their Facebook page to increase our sale or marketing our products by demonstrating makeup, giving tips as the customers requires educating them in beauty sector as they have vast interest in it. I also did modeling for content video and also for articles. Then I did competitor analysis where I searched the page authority and domain authority of the competitors such as Daraz, Picaboo, Bagdoom and so forth e-commerce companies.