Livestock Meat Demand in Chattogram City Corporation Area of Bangladesh.

Abstract

This study explores the key factors influencing meat consumption in Chattogram City Corporation (CCC), Bangladesh, a region experiencing rapid urbanization and a growing demand for protein-rich foods. Using structured interviews, data were gathered from 100 participants across five thanas to assess the impact of economic status, nutritional awareness, and price fluctuations on meat consumption habits. The findings show that higher-income households (14%) consumed a greater variety of meats, such as beef, chicken, and chevon, several times a week, whereas middle-income households (55%) consumed meat 1-4 times weekly, mainly choosing affordable options like chicken. In contrast, low-income households (31%) reported less frequent meat consumption, relying primarily on cheaper meats like chicken due to financial constraints. Price increases over the past year were reported by 88% of respondents, with 60% reducing their meat intake and 10% switching to more affordable meat options. Additionally, only 23% of participants were aware of the health risks associated with meat consumption, with lower-income groups having less nutritional knowledge overall. The study highlights the need for targeted public education programs on nutrition and health, particularly for economically disadvantaged populations, and recommends policy interventions to improve access to affordable and diverse sources of protein. Limitations of the study include its geographical scope and a gender imbalance, with 81% of respondents being male. Future research should aim to address these gaps and promote collaboration across the food supply chain to enhance sustainable meat consumption and food security in CCC.