An overview of sales procedure and service development of Arraivo

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Date

2020-09

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BRAC University

Abstract

The need for travelling from one place to another in our modern life is inevitable. Vehicle rental service is fulfilling this need for a long time. In addition, it eliminates a lot of inconvenience of public transport and ride sharing app. Arraivo is a vehicle rental company. People can rent a vehicle from Arraivo for flexible monthly, daily and hourly basis. Its sales are mainly depending on innovative digital marketing campaigns, SMS marketing, newsletter, industry analysis, cold calling, client meeting etc. On the other hand, it has designed a safer service from COVID-19 suggested by health specialists. Moreover, they are going to launch an app and website to make their service more developed. However, Arraivo needs to improve few fields to ensure its high growth. Arraivo can be more popular by implementing suitable plans and improving its service quality.

Description

Cataloged from PDF version of internship report.
Includes bibliographical references (page 20).
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020.

Keywords

Vehicle rental service, Digital marketing campaigns, App, Website

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