An overview of sales procedure and service development of Arraivo
Date
2020-09
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
BRAC University
Abstract
The need for travelling from one place to another in our modern life is inevitable. Vehicle rental
service is fulfilling this need for a long time. In addition, it eliminates a lot of inconvenience
of public transport and ride sharing app. Arraivo is a vehicle rental company. People can rent
a vehicle from Arraivo for flexible monthly, daily and hourly basis. Its sales are mainly
depending on innovative digital marketing campaigns, SMS marketing, newsletter, industry
analysis, cold calling, client meeting etc. On the other hand, it has designed a safer service from
COVID-19 suggested by health specialists. Moreover, they are going to launch an app and
website to make their service more developed. However, Arraivo needs to improve few fields
to ensure its high growth. Arraivo can be more popular by implementing suitable plans and
improving its service quality.
Description
Cataloged from PDF version of internship report.
Includes bibliographical references (page 20).
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020.
Includes bibliographical references (page 20).
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020.
Keywords
Vehicle rental service, Digital marketing campaigns, App, Website
