Implications of digital business by Banglalink to become a digital first operator of Bangladesh

Abstract

Banglalink is one of the leading mobile network operators in Bangladesh, founded in 2005 and currently serving over 65 million customers. The company offers a wide range of services including voice calls, SMS, 2G, 3G, and 4G/LTE internet services, mobile banking, and other value-added services such as music and video streaming. While Banglalink started as an ordinary telecommunications service provider, the company is currently heavily invested in digital services and solutions, providing a diverse range of self-care and online payment options through mobile apps and a comprehensive e-commerce platform. With the consumer demand constantly changing for the last couple of years, the dynamics of the industry has transformed reasonably. Telecommunication companies do not have the scope to conduct business by providing network services only anymore, but rather surpassing the ordinary spectrum, trying to figure out new opportunities for business. As an intern at Banglalink, I had the opportunity to work with a team of experienced professionals and gain hands-on experience in various aspects of the telecommunications industry. I was given the opportunity to contribute to various projects and initiatives, working closely with my colleagues and supervisors to develop and implement digital marketing campaigns, analyze customer data, and create new digital products and services. My internship focused on the digital services and solutions provided by the company, specifically in the areas of digital marketing and customer engagement. Through my internship, I was able to gain valuable insights into the inner workings of a major telecommunications company and learn about the strategies and technologies used to drive growth into becoming a digital first operator of Bangladesh. My internship report discusses the implications of digital business and techniques used by Banglalink to transition into a digital first operator of Bangladesh. I have observed a really innovative and comprehensive strategy being used by Banglalink to drive change across the entire organization and to reshape the company's operations in a way that would make them future ready for the upcoming industrial transformation.