The influences of new modality of experiential marketing with the development of virtual platform: A study on Asiatic Experiential Marketing Ltd

Abstract

The title of this internship report is " A change in experiential marketing with the development of the virtual platform: A study on Asiatic Experiential Marketing LTD." Asiatic Experiential Marketing LTD, is one of the pioneer and influential marketing agencies in Bangladesh. It is continuously delivered such nice and unique services to its clients for making such memorable experience. The team of Asiatic EXP Ltd. is outstanding, passionate and charismatic. It is a blessing to work such type intelligent team and organization. This organization introduces their novices with real marketing world and push them how to work smartly in a discipline way. This agency is full of learning opportunities. This internship report has divided into three chapters. The first chapter presented an overview of the internship. It represented internship experiences, and lessons from the assigned organization. Moreover, Supervisor's information such as name, department, position, Internship information like duration, department, job responsibilities, and internship outcomes such as Student's contribution, benefits, problems s/he faced, and recommendations. The second chapter gave a demonstration of an overview of the organization’s operations and strategic audits. It mainly consists of comprehensiveexplanationsrelevant to the organization, along with company overview,management practices, hierarchy, marketingpractices, financial performances and accounting practices, operations management and information analysis, industry and competitive analysis with SWOT analysis and recommendations. The third and last chapter described analysis on change in experiential marketing with the development of the virtual platform which is the primary goal of this report. This part holds two projects executed through online due to sudden breakout of Covid-19, a significant development of virtual platform and marketing agency made a remarkable benchmark in Bangladesh digital industry. An elaborate explanation has presented in these projects such as ideation, objective of projects, execution, processing, and other valuable relevant information along with, findings, conclusion, and recommendations. References, necessary tables and figures have also done while preparing information. Of course, three months is a shortest time to gather enough information from this renowned organization; still, I have tried my best to make an effective plagiarism-free report.