Impact of product performance deficiencies on consumers: A case on The City Bank Limited

Abstract

Since the establishment of The City Bank Limited, The bank has been escalating forward excellency in the terms of financial and marketing perspective and had been a leading beholder in the sector of private business organizations in Bangladesh. This internship report is cordially bonded with some specific regions of the bank and stands on a deliberate research work which are abided by the norms of authenticity and considered according organization’s confidentiality. The paper is researched over a topic relating to impact of product performance deficiencies on consumer thus the researches are conducted to find out the dilution and unsatisfactory services and related behavior customers would generate due to unsatisfactory services of products with low lightened facilities. How a products deficiency could be a hindering element for the thriving factor of a business growth is heavily discussed in this paper through the correlated perspectives. The cumulated resulting factors of the paper have a constructive process of the reaching out cycle to a customer’s dissatisfaction and how to be able to minimize and optimize the concerning paths of distorted customer services. The results are thoroughly populated with concrete data from authentic sources and research over concerned bank’s policies and operations via the internship period.