The Overview of The Marketing Strategy of Times International (Chemical Indenttinm Firm)

Abstract

Times International is a pioneer Trading & Distribution Company markets more than 3,000 products from 1,000 manufacturers around the globe in 15 different categories. Their divisional structure allows the company to strategically focus on the unique needs of individual markets. They are now mainly enriched with Petroleum & Petrochemicals, Hydrocarbon Fluids, Rubber & Polymer Technologies, Engineered Plastics, Adhesive & Sealants, Radio-Active Technologies, Nitro Cellulose, Coatings & Colorants, Performance Chemicals, Vitamins, Metal & Alloys, Health Care Products and Oleo chemicals. Times International play an Instrumental role in bringing quality products to their customers and increasing its international brand awareness across many core sectors. They have also beefed up their presence in the domestic distribution market by successfully launching a series of strong foreign brands, capitalizing on the Group's most extensive, well-developed distribution network. Times International is successfully pursuing a consistent strategy. Their goals are to build their brands and the value of their business, to improve their services. Through more than 6 years of operations, they have built a strong international reputation for high quality service to meet customers' needs.