Walton Hi-Tech Industries' Memorandum of Understanding as a Strategy for Employer Branding

Abstract

Walton began their journey to greatness in 1977, commencing production of refrigerators, freezers, air conditioners, compressors, and now also televisions, home appliances, and electrical appliances all are aspects of the company's operations, with the said vision of becoming the finest premium brand in Bangladesh and intending to become the top brand name worldwide. The objective of this Employer Branding strategy and Memorandum of Understanding is to see how it affects employee satisfaction, retention, and sourcing the greatest talent for Walton's visionary team. The object of the report is to determine how well the Memorandum of Understanding is serving as an effective instrument or technique of employer branding for Walton, and also how employees are reacting to the program. This analysis will help the employee engagement unit have a detailed understanding of the workforce's opinions toward the procedure and take the necessary steps to strengthen and improve the program for employees.