Advancement in BTL marketing communication

Abstract

Being of Asiatic Experiential Marketing Limited (Asiatic EXP) is the leading BTL marketing agency in the nation. I was lucky enough to be an intern of planning department of this company and could see the change which is occurring in the marketing communications arena personally. The way of communication with the people is changing. This adjustment has to be done as the lifestyle of modern people is changing along with the rise of digital media with technological improvement. Keeping pace with those changes, the moderately new digital marketing arena is getting great progress and other communication processes are also becoming dependent to it to make sure the optimum success for campaigns are achieved. To properly determine the level of advancement that Digital Marketing is having over the communication mediums, especially BTL marketing was the purpose of this report. Thus I have attempted to break down the internet behavior of the chose population and furthermore the level of attention the current BTL campaign promotions was getting over the digital mediums alongside their level of feasibility The results of those have shown that the digital marketing arena indeed is becoming quintessential as a modern day communication arsenal, amplifying the precision and effectiveness of the existing modules of communication.