Pacific solar and renewable energy

Abstract

This report was a requirement to complete the internship program. The purpose of this report is to carry out a study on the marketing and distribution process of Pacific Solar And Renewable Energy Ltd. Thus, the topic for the research was approved by my supervisor Mr. Shawkat Kamal. This report is on the whole marketing and distribution process of Pacific Solar and Renewable Energy Ltd. This company is a reliable solution provider of Solar and Renewable Energy in Bangladesh. Pacific Solar and Renewable Energy Ltd. have the brand name of MULTI MOTOR CORPORATION of China, which has been operating since 1977. Commercial success and social responsibility are both equally important to them. Pacific Solar has 45 plants in different areas in Bangladesh. The company has divided their market into two major segments. Target customer for pacific solar are mainly the corporations and individuals who need the solar energy instead of the electricity. Pacific Solar has different pricing policy for different types of needs of the customers. There are several competitors of Pacific Solar. But they do not go for vast promotion. They only go for newspaper advertisement. Pacific Solar And Renewable Energy Ltd. continuously try to monitor, evaluate and improve their services through their specialized technical teams and sales promotion teams. The main idea is to provide better quality and the technical teams monitor the product quality in a regular basis. Pacific Solar and Renewable Energy Ltd. is following a very simple distribution process. Pacific solar do not have any agent or intermediaries for their product distribution after getting the order the supply the products themselves and their engineers go to customer places to set up or for the installation of the products.