Impact of repeat customers in profitability of service industry: A study on Mental health service

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dc.contributor.advisorLee, Dr. Sang H
dc.contributor.authorIslam, Rafiul
dc.date.accessioned2024-01-14T09:22:11Z
dc.date.available2024-01-14T09:22:11Z
dc.date.issued2023-01
dc.descriptionCataloged from PDF version of internship report.
dc.descriptionIncludes bibliographical references (page 21).
dc.descriptionThis internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.
dc.description.abstractThis report focused on repeat customers contribution in profitability of service industry, particularly mental health service. It also discussed about Moshal Mental health services internal and external analysis and its financial aspects. It’s been found that repeat customers are more profitable than new customers considering cost-benefit analysis and secondary research. However, new customer acquisition is also important as new customers may become repeat customers at some point which is necessary for business scalability.
dc.identifier.otherID: 19104118
dc.identifier.otherhttps://dspace.bracu.ac.bd/server/api/core/items/64da8e20-32d1-4f3d-b6fe-43b1b4cb269f
dc.identifier.urihttp://hdl.handle.net/10361/22136
dc.language.isoen
dc.publisherBRAC University
dc.sourceBRAC University Institutional Repository
dc.subjectProfitability
dc.subjectCost-benefit analysis
dc.subjectRepeat customers
dc.subjectService industry
dc.titleImpact of repeat customers in profitability of service industry: A study on Mental health service
dc.typeInternship Report

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Internship Report (Bachelor of Business Administration)