COMMUNICATION EXPOSURE OF RURAL WOMEN REGARDING HOMESTEAD GARDENING

Abstract

The purpose of the study was to have an understanding on the communication exposure of the rural women regarding homestead gardening. Attempts were also made to determine and describe the selected characteristics of the rural women and to determine the relationship of the selected characteristics of the rural women with their communication exposure. Data were collected from a random sample of 100 rural women of a selected village, namely Tebaria of Kushtia district. Data revealed that more than half (58%) of the respondent had medium communication exposure, while 23% and 19% had low and high communication exposure regarding homestead gardening respectively. Education, land possession, gardening experience, homestead gardening knowledge and organizational participation of the rural women had significant positive relationship with their communication exposure regarding homestead gardening. The other characteristics such as age, family size, homestead garden size and time spent in gardening of the rural women were not associated with their communication exposure. Out of twelve communication media, Radio, neighbor, television, experienced women and group discussion came out as first five effective communication media used by the rural women regarding homestead gardening.