The overall market scenario of Munch Rollz

Abstract

This study has been undertaken to analyze the overall market scenario of Munch Rolls distribution in Bangladesh. Surveying the consumers, it has been found that other chocolate products like Kitkat, Dairy Milk and Sneakers are slightly more popular than Munch Rolls, which can be attributed to early entry, brand awareness, better value proposition and higher perceived quality. Despite its late entry to the market, Munch Rollz has also shown steady sales and limited growth. From the survey carried out, it has been found that because of its low price, consumers often have associated Munch Rollz with slightly lower quality than its competitors. Apart from that, this study has also analyzed the sales, MR and TP data of Munch Rolls. It has been found that TPs have significant contributions in sales and MR increase.