The transformation of communication and media in digital era

Abstract

Robi Axiata Ltd is one of the growing telecommunications company in Bangladesh .The organization is coming up with new digital ideas in order to give the best solution to their customers. In this report, an in-depth analysis of robishop has been done which includes market segmentation, market positioning to marketing mix and how they are utilizing the marketing funnel. Moreover, it also includes the analysis of robishop’s market position using Porters five forces and the factors which affect them positively and vice versa. As the industry is moving towards digitalization it was important for a telecommunication company to introduce digital services to cope up with the trends of the market. Furthermore, the communication media platform is also changing along with it so the report explained the types of communication which are mostly used and how a campaign takes place; the evaluation of the campaigns launched by Robi Axiata Limited has also been explained.