Bridging the digital divide: Banglalink's FWA strategy for internet penetration in Bangladesh

Abstract

This research paper delves into Banglalink's Fixed Wireless Access (FWA) strategy and its potential impact on internet penetration in Bangladesh. The study investigates the strategic partnership with TP-Link, a leading WiFi provider, and conducts a comparative analysis with competitors like GPFI. The paper will also analyze the compatibility and performance of the FWA routers over various internet service providers in Bangladesh. Key objectives include examining Banglalink's strategies to bridge the digital divide, evaluating the success factors of the collaboration with TP-Link, and assessing the service offering's quality, affordability, and accessibility. A mixed-methods approach, combining qualitative and quantitative analysis, is employed to gather comprehensive insights. The findings of this research are significant for Bangladesh's digital future. By understanding the effectiveness of Banglalink's FWA strategy, policymakers and telecommunication companies can gain valuable insights for expanding internet access and promoting inclusive growth in the digital age.