Analysis on consumer behavior towards bKash – a new dimension in mobile financial service

Abstract

The opportunity of working in the Project & Partner Management department under Product and Technology division at bKash Limited has been the basis of the internship report. My research study depicts the entire journey throughout my internship, the company's departmental management and services, and also includes my assigned research purpose in this report. In the first chapter, I have mentioned that how my internship has helped me with my learning and skill accession. In the second chapter, company's overview is given. This report also includes various management strategies that bKash Limited employs. This portion includes a summary of segments strengths, weaknesses and also limitations. Also, in the last section I have included my research on "Analyze Consumer Behavior towards bKash".