Key Account Management practices in Robi Axiata Limited

Abstract

Robi Axiata Limited is one of the largest telecommunication companies of our country. In this report, I have done a thorough analysis regarding how the key account management is practiced in Robi Axiata Ltd. I worked as a corporate sales intern at Enterprise Business division with the extraordinary corporate sales team, where the team members are continuously working for expanding Robi’s revenue. My main work was assisting and learning directly from the key account managers of corporate sales about managing sustainable relationship with the key accounts. For a better understanding of sales and marketing work procedure, I pay a visit to corporate workplaces along-with senior team members of corporate sales. This internship opportunity under Enterprise Business of Robi Axiata Ltd. gives an incredible prospect of learning how corporate sales works. This report is written as a required component of internship course (Bus400) for Spring’22. This report contains brief explanation regarding the job assigned to me during my internship, my findings, my contribution to the company, my interactions and experience with my supervisor and senior co-workers and a hypothetical case about things I’d do in a different manner if I get a chance to do my internship again. For maintaining confidentiality of the company, I have got deficient access of information. With that limited approval of collecting information, I have gathered data as much as is feasible with my work in this company. This report portrays my experiences as well as learnings I have assembled from Robi Axiata Limited throughout my internship.