Analysis on the passion points of digital audience

Abstract

This internship report is based on the work experience that I have gathered as an Intern in the Digital Marketing Department of bKash Limited. Here, I have included my entire internship experience, important details about the company and finally the main research topic that I was given by the company to make a report on. In the first chapter, I have given details about my job responsibilities, contribution to the company and mentioned about the difficulties faced in this internship and given recommendations to the company on future internships. In the second chapter, I have provided an overview of bKash Limited, its products and services and details about its departments as well. Furthermore, I have done an industry analysis and given recommendations based on that. Finally, in the third chapter I have shown a detailed analysis on the research topic and provided some recommendations to the company based on it.