Social media marketing impact for OTT platform-Bongo

Abstract

Established in 2013, Bongo BD has evolved into a leading digital entertainment platform in Bangladesh, offering a wide range of content such as movies, TV series, music videos, and more. Teams within the company's unique organizational structure work together to ensure the platform operates smoothly and efficiently. The document details my experience collaborating with the marketing team throughout my internship, focusing on developing and implementing marketing strategies to promote the platform and its content. I gained hands-on experience in content creation and data analysis while studying the various marketing channels used by Bongo BD, such as social media, email marketing, and influencer marketing. The paper discusses the Gap model of service, which highlights five main gaps that could arise in service delivery. The report highlights potential areas for Bongo BD to improve its services, including enhancing customer relations and better-understanding clients' needs and preferences.