The effectiveness of integrating Ed-venture learning platform into the operations department of British American Tobacco Bangladesh (BATB)

Abstract

The report is the brief representation of my knowledge, experience and performance as an Xcelerate intern during the 3-months internship tenure at British American Tobacco Bangladesh (BATB). This report particularly highlights the effectiveness of the implementation of Ed-venture learning platform at the operations department of BAT Bangladesh. The first part of the report provides the crucial information related to myself, the internship offer I availed and the company supervisor I have worked under. There is also a brief discussion of my job roles and contribution to the operations department and BAT Bangladesh as an Xcelerate intern. The Second part features the background of British American Tobacco Bangladesh (BATB) including company mission and vision and its established brands. Management, Marketing and Financial, Accounting and Operations practices along with competitive analysis have been discussed here in this portion as well. Finally, the last part of the report focuses on the project "Ed-venture" I have worked on. I have discussed the findings and analysis from the primary data I have collected while working on the project during my internship.