Comparison in zonal sales of Square Toiletries Ltd

Abstract

Square Toiletries Ltd. is one of the largest and leading FMCG (First-moving consumer goods) company in Bangladesh with a turnover of USD 75 million. The company is marketing 20 Brands in different segments like health & hygiene, oral care, hair care, fabric care etc. Major Brands of the company are Jui, Chaka, Senora, Magic, Meril Protective Care & Meril Baby. Square is also exporting its finished products to 13 countries- UAE, Germany, UK, Australia, Malaysia etc. Financial muscle has been displaced by quality and depth of management and speed of execution as the final arbiter in the FMCG Company by Square Toiletries Ltd. And I had the opportunity to work with the Management Information System (MIS) department of the Internal Audit division team as an intern for three months. The report is the reflection of that three months learning and hard work. The report has been started with the basic overview of Square Toiletries Ltd. its departments and has moved to the main topic of Internal Audit procedures and sales incentives to its Sales Representatives. However, I have focused mostly on the internal audit procedures and tried to shed light on every aspect of its components. Since the entire process is confidential therefore, I am unable to provide specific information which would further make the project interesting. Lastly, the report concludes with few of the recommendation that I thought can make the process more efficient and ends with references of some of the sources that have supported me in finishing these report.