Retail banking and social interaction of Southeast Bank Limited

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Date

2023-11

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BRAC University

Abstract

A bank acts as a financial institution and a middleman, accepting deposits and facilitating their conversion into lending activities through direct loans or participation in capital markets. One example of such an organization is Southeast Bank. It links those with excess money to those who are short on capital. Additionally, it affects the country's pricing dynamics through buying and selling bills of exchange. However, the main goal of this report is to provide an overview of Southeast Bank Limited's retail banking process and social interaction. Retail banking is often known as consumer banking or personal banking. It refers to the delivery of financial services to private individuals rather than enterprises. On the other hand, social interaction includes how people interact and behave with one another as well as within various societal contexts. In order to establish a sense of structure within these interactions, this can include the relationships and transactions inside families, corporate entities, educational institutions, or bureaucratic systems. In Bangladesh, however, there are many private banks, which has led to fierce competition. As a result, Southeast Bank Limited struggles to keep its current clients. The good news is that SEBL is still devoted to the development of its retail banking division and continually works to modernize its selection of goods and services in order to keep up with the changes. With this proactive strategy, SEBL has hope that it can sustain its market position and satisfy changing client demands.

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Cataloged from the PDF version of the internship report.
Includes bibliographical references (pages 47).
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Keywords

SEBL, Retail banking, Social interaction, Customers, Competition

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