Working experience at Unilever Bangladesh Ltd.

Abstract

Unilever- a British-Dutch based company is one of the oldest and most renowned multinational companies in the world. It is the third largest consumer goods company owning over 400 brands available in around 190 countries in the world. Unilever Bangladesh Ltd., being a subsidiary of the Unilever in Bangladesh has also become one of the leading multinational business firms in the world of FMCG industry. Over the years the company has been growing by bringing world class innovative products to the people of Bangladesh. More than 90% of country’s households use one or more of Unilever products like- Lux, Sunsilk, Surf-Excel, Vim, Dove, Knorr etc. To make the brands more popular and to make the products more visible to the consumers, the Merchandising department of UBL, which is a core part of CD (Customer Development), has been working restlessly over the years. I was lucky enough to work such closely in this department and experience real life business issues and challenges which have really widen my knowledge and sights. I have prepared this report into four major chapters. Firstly, I discussed about the background and origin of the report. The second chapter describes about the history, product offerings, vision and other key factors related to the company in general. The next chapter focuses on UBL’s merchandising department and their way of doing business in the company. Then, the fourth chapter is about the overall responsibilities I had and experiences I got while doing my internship in the merchandising department of UBL. Later on, I have also added some recommendations based on my observations during my internship period at UBL.