Digital marketing vs. conventional marketing: Preference of students who are residing in the Dhaka City

Abstract

Over the year, the field of marketing and advertising has been changed a lot. In fact, it changes every day. In the last few year digital marketing has been improved dramatically. Most of the world’s top organizations are now focusing more on digital marketing. Currently, there are even questions rising that digital marketing is obsoleting the conventional marketing. This report will be mainly focusing these two types of marketing from the aspect of the students residing Dhaka city. A research has been conducted with a number of participants to find out what they are thinking about digital vs. conventional marketing.