A comparison of Traditional Vs Digital Marketing approach in the NBFIs of Bangladesh with reference to IPDC Finance Limited

Abstract

Nothing in this world is free from comparison. In the context of business comparison, the old and new ways of marketing have a lot of things to compare. There must be a sequence or a flow from the old to the new systems, but the old ones cannot be denied as, sometimes, old can be old. On the other hand, the new ones have to be well accepted to compete in the business market. A big challenge to celebrate the advantages minimizing the disadvantages. I tried to portray the comparison between traditional marketing and digital marketing as much as possible using examples of IPDC Finance Limited. In this time of technological advancement, every institution is in a competitive mood to be digitized. IPDC, as the first NBFI of Bangladesh, is not excluded from that competition. On the other hand, the old history of marketing system also cannot be abandoned as it enriched today’s image.