A study on promoting and positioning The Super Star Brand (fan, lights, accessories) through their retailers

Abstract

This whole report focuses how SSG’s marketing efforts is being done to position the brand in the consumers mind. It also analyzed about their major competitors and some of the international research articles about marketing in B2B business and SSG’s scopes to go further more from BD perspective. The report starts with Company background, porters five forces model for the company, SWOT and pestle analysis for the company. Over all this report represents the whole marketing activities in a miniature form. It also includes the company’s marketing positions hierarchical chart. In addition this report also includes a quantitative research and recommendations for further improving the brand position to convert shallow customers to entrenched customers. The company is spending good amount of money for creating high exposures which is reflected in my research report. At the end of the report I have concluded so many recommendations for the company, overall findings, research objective and my job responsibilities as an intern and data analysis method. With all of this I have concluded my internship report which I pray and hope that you would find interesting.