Women Banking engaging women for economic empowerment

Abstract

This report is based on the experience I had from my internship program in City Bank Limited. The report explores the knowledge I got from my internship experience. I have tried to implement the knowledge I got from my internship and connected them with my academic knowledge. In this report I have tried to explain the reason why economic empowerment is important women and how women banking concept can help female to achieve economic empowerment. I have tried to implement the consumer behavior I have seen in my internship programs. I have reflected the idea of branding and marketing strategies how banking sectors can promote women banking to economically empowering women. I have tried to interpreted the data and finding and given solutions how to effectively promote women banking ideas through financial sectors. This report will give the idea of the core concept of women banking and how it can be a factor of making women more aware of their financial opportunities.