Ideal social media marketing communication strategies for ISP industries of Bangladesh

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dc.contributor.advisorIslam, Ekramul
dc.contributor.authorHossain, Md. Abir
dc.date.accessioned2024-06-10T03:50:54Z
dc.date.available2024-06-10T03:50:54Z
dc.date.issued2022-01
dc.descriptionCataloged from the PDF version of the internship report.
dc.descriptionIncludes bibliographical references (page 45).
dc.descriptionThis internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2022.
dc.description.abstract“Link3 Technologies Limited” is a National ISP Company alongside a leading IT solution provider. It started operating in 2000. They offer a wide range of solutions including services like IP Telephony, cybersecurity, Microsoft office 365, and fixed fiber broadband connections serving the needs of both retail and corporate markets of Bangladesh. Link3 is also a pioneer in offering integrated solutions in the corporate sector of Bangladesh and is the only ISP connected with every bank in the country. The report mainly focuses on how the ISP industry of Bangladesh can be benefitted from social media marketing to become future-ready. Besides, it discusses the change in brand perception after and before digital marketing communication. This report will provide an overview of Link3 Technologies LTD., its different departments, and divisions. Moreover, it will provide the strategies that need to be implemented by the ISP industry of Bangladesh to successfully set its footprint in social media marketing.
dc.identifier.otherID 19264039
dc.identifier.otherhttps://dspace.bracu.ac.bd/server/api/core/items/a0975501-7839-4969-94be-516ca9ce5ddf
dc.identifier.urihttp://hdl.handle.net/10361/23289
dc.language.isoen
dc.publisherBRAC University
dc.sourceBRAC University Institutional Repository
dc.subjectSocial media marketing
dc.subjectMarketing strategy
dc.subjectBrand perception
dc.subjectbrand awareness
dc.subjectLink3 Technologies Ltd.
dc.titleIdeal social media marketing communication strategies for ISP industries of Bangladesh
dc.typeInternship Report

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Internship Report (Master of Business Administration)