Trade marketing initiatives of “Transcom Beverages Ltd” (PepsiCo BD)

Abstract

The report that follows is a description of a three-month internship I did at Transcom Beverages Ltd. at the end of December 2022. I was able to gain extensive knowledge about the management and duties of an FMCG company, one of the biggest firms in Bangladesh, thanks to the internship program. One of the largest FMCG firms in Bangladesh is Transcom Beverages Ltd. (PepsiCo BD). It has been one of the top beverage brands in Bangladesh since its founding, and since 2000, it has served as PepsiCo's only franchisee in the country. Information on different trade marketing activities and how they boost trade marketing sales is provided in this study. Distributors (partners) and retailers are where TBL spends the greatest attention on maintaining and expanding connections since they carry the items closest to the customers. I have attempted to provide examples of how TBL engages with merchants, how international trade marketing operations function, and how the whole trade marketing promotion system operates. This article also discusses how trade offers are outpacing other brands in the beverage business, my whole internship experience with trade marketing duties, and the several trade marketing efforts I have worked on. The fundamental organizational structure and daily operations of the company are assessed in this study. Although there are many divisions within the organization, the focus of this report is primarily on the trade marketing activities of the Sales Strategy Department, the division to which I was assigned, any tasks I completed in this department, and my contributions to the business over the past three months. I go into greater depth about the lessons I have learned working with Transcom Beverages Ltd. and the things I wish I'd known before beginning the report