An analysis of employee’s satisfaction level in Daraz-Bangladesh

Abstract

With a rapid growth of technology, e-commerce is booming to gain more productivity, efficiency and effectiveness from the business. People always want to save their time and money and e-commerce offers a platform where both the most important things can be saved. Moreover, online is now considered as a marketplace where people can buy and sell their products rather than visiting physical marketplace. For any organization employee satisfaction is a crucial factor to build a positive image in that particular industry. The main reason is rising day by day to a high level because of assigning the right people at the right place. However, Daraz- Bangladesh also holds a strong position in the industry by providing a shopping experience that is incomparable in Bangladesh As there is an intense rivalry among the competitors so to survive and compete in the industry, Daraz- Bangladesh focuses on its HR operations and hiring efficient manpower at the right time at the suitable position. I tried my best to establish the factors which are influencing the satisfaction level of employees at Daraz- Bangladesh. To hold the existing employees and retain more new employees Daraz- Bangladesh is an attractive job opportunity for the potential employees.