Dabur Sales & Marketing

Abstract

The project is about the Dabur India as Asian Consumer Care pvt. Ltd. It is prepared by collecting information from different website and employees. My main focus was about the company, sales and marketing. I also focus on distributor appointment process, SWOT analysis, sales plan and the way to achieve, controlling system, analysis of BCG matrix, media objective, positioning, identify whether they have problem, how to overcome the problem, my responsibility, distribution process and other marketing related issues. I found that the main problems are distribution of products and administration. The company also have promotional and advertising problem, gap between head office and factory, gap between order and delivery, products flow and lack of arrangement of promotional campaign to promote products. For solving the problems they need to meet up time limitation of an order and delivery of products, identify skill deficiency, any problems regarding design and development of products, improve existing distribution system, improve existing promotional activities to promote products, identify most demanding products and focus it more, to check that does the production of these products sufficient to meet the existing and future demand, competition in local and international market, increase more C & F for swift distribution, friendly relation among the ACC employees, find out the potential markets for ACC products.