Application of proactive planning for optimizing the recruitment process of bKash Limited: a study on enhancing effectiveness

Abstract

This internship report includes an extensive description of my experience working as an HR intern for bKash Ltd.'s Product & Technology Division from January 29 to May 28, 2023, as part of the requirements for the Bachelor of Business Administration graduate degree at BRAC Business School, BRAC University. The objective of the internship report was to transform the classroom learnings into real-life experience, and having hands-on experience in the recruitment and selection process at a fast-paced MFS company like bKash Ltd. This study has been divided into various parts, including a company profile, competitive analysis of the MFS industry and the company, and an experimental recruitment model called “Proactive Planning”. bKash Ltd is one of the key players in the MFS industry of Bangladesh. Its HR practices emphasize much on the benefit of the employees, and recruitment of the most culture-fit applicants. Along with general organizational HR policies, suggestions for improving the internship experience were also included in this research.