Re-branding of a corporate brand: A case on Meghna Group of Industries

Abstract

This internship report is a reflection of my 3 months tenure as an Intern in the Corporate Brand department of Meghna Group of Industries. The report “Re-branding of a corporate brand: A Case on Meghna Group of Industries” has been written with the purpose of better understanding the brand re-launching process that took place at Meghna Group of Industries, the reasons behind the relaunch and the potentials benefits they could get from it. The report first starts by giving an overview of my internship. It consists of my role as an intern, the duties, and responsibilities and tasks given to me in the 3months I was there, as well as some of things I have learnt from my experience, how they will benefit me and some recommendations to improve the experience for future interns. Second part of the report gives a vivid description about the organization, its mission, visions and core values followed up by all of its sub-brands and products under it. This gives us a better idea of the context of this report and the scope into which this fits. The final part of the report contains a literature review relevant to the topic followed up by all the findings. Findings part will explain why the relaunch took place and how it was conducted. To end the report I give provide some recommendations that would further improve the brand value of MGI