Report on determinants for the services of Pathao Ltd.

Abstract

Pathao Ltd., a rapidly growing tech-based startup, has emerged as a market leader in Bangladesh's ridesharing industry. Since its establishment in 2015 by a group of passionate entrepreneurs, Pathao has gained immense popularity by providing an innovative solution to the city's traffic congestion and offering services in various verticals, including ridesharing, food delivery, parcel delivery, and courier services. In 2018, Pathao received funding from Gojek, an Indonesia-based ridesharing company, which facilitated its expansion into other verticals beyond ridesharing. This strategic investment allowed Pathao to establish a strong presence not only in Bangladesh but also in international markets. The company's app-based parcel delivery services garnered significant attention, leading to substantial growth in ridesharing, food delivery, and courier services. This enabled Pathao to surpass its competitors and secure a considerable market share in the local markets. The success of the brand can be attributed to its competitive pricing, effective communication strategies, and adherence to global operational standards. As a Key Account Manager, my role involves serving as the primary point of contact for clients and merchants using Pathao services. In my report, I have highlighted the operational, marketing, and competitive strategies that have contributed to Pathao's brand development and long-term goals. Utilizing social media platforms, the company effectively introduced its services to the public even before its official launch, allowing people to access information about its operations and service delivery. Additionally, the report focuses on the operational strategies implemented by Pathao, such as establishing convenient hubs and centrally monitoring them. It also delves into the organizational structure, spanning from top-level management to the delivery personnel responsible for bringing the services to the final consumers. This analysis is based on my internship experience from February 15th to May 08th. Finally, after evaluating the available information, the report provides recommendations for Pathao to enhance its operational efficiency and improve service delivery. These suggestions emphasize aligning strategies, fostering internal team harmony, and further optimizing the on demand digital platform's business operations.