A digitization of the distribution system of Banglalink

Abstract

The report mainly focuses on the differences between alternate and regular channels, significance of alternate channels and partnerships for implementing multichannel strategies. The first chapter gives an overview of the telecommunications industry and Banglalink, with its digital transformation. The second chapter is about the origin, objectives and limitations of the report, and the literature and methodologies used in the report. The third chapter summarizes the responsibilities of my team and myself along with my internship experience. The following chapter deals with identifying the parties involved in both channels, and the advantages and disadvantages of doing business in those channels for comparison. The next two chapters discusses about the significance of alternate channels and digital enablers respectively. The last chapter concludes the report with recommendations. The main finding of the report is that utilization of multi-channels is essential for Banglalink’s digital transformation as well as cost reduction, higher efficiency and revenue.