Facebook advertising – an innovative digital marketing communication tool

Abstract

Cookie jar is an interactive marketing communication agency dedicated to serving its clients to meet their business objectives and help them to build effective market communication techniques. Mainly their vision is to become the agency of choice of as an innovative, client-focused and socially committed service provider. Already they have worked with some big association like The Daily Star, Telenor Digital, Opera, Airtel Buzz Ltd, Tonic, BMW Bangladesh, HP Bangladesh, Dettol, Financial Express, Harpic, Veet, G4S, Be Here Now, Emami, Chaldal, Thyrocare Bangladesh Ltd. In the Cookie Jar Ltd. there i got an opportunity for completing my three months’ internship program where they gave Digital marketing related activitiees like how to write different copies and make contents, how o communicates with clients, designing posts, AD campaign, how to manage plans, community management etc. so that any interns can learn and understand basic activities regarding about digital marketing. In Cookie Jar Ltd. mainly in the first phase of this study deals with introduction that presents the company overview, rational objectives, scope work and learning from the study. In order to understand the agency on which the study is carried on, the next phase of the report deals with the regular work. Then i will discuss about role of Facebook Advertising which is an innovative digital marketing communication tool and its scope and delimitation, objective, findings and recommendation.