The barriers faced by employees in job during COVID-19 pandemic in retail industry

Abstract

This report highlights my experience working as a member of HRM team in New Grameen Motors Limited. The first chapter summarizes all the necessary information I have learned about being a part of their HRM team. While working as an intern, I was tasked to fulfill some specific responsibilities that taught me about the real-life work culture first-hand. This report provides an elaborate overview of the company and their different department such as management, marketing practices, CSR, and the products and services they provide in detail. In detail, this report expresses various competitive analysis such as Wining strategy test, Porter’s five forces and SWOT analysis of the company. Furthermore, it delivers some useful recommendations based on these analyses. In this report, the third chapter describes the barriers faced by employees while working during the pandemic in Bangladesh in retail industry. The main theme of this study was to find the barriers that employees faced during COVID-19 pandemic. This study is conducted based on the qualitative data collected through interviews of six Bangladeshi employees from retail industry. Through the interviews, three distinct categories of barriers were analyzed. The findings were that the employees faced personal barriers such as deteriorating mental and physical health, communication barriers, then work-life balance barriers which relates to social barriers and lastly organizational barriers such as late salaries, less incentives, no reactive strategy plans, unjustified lay offs. This study further discusses these barriers faced by these employees in Bangladesh in retail industry.