Customers’ perception towards Standard Bank Limited (SBL): kamarpara branch

Abstract

Standard Bank Limited (SBL) is a private commercial bank in Bangladesh registered under the Companies Act, 1994.The Bank started its operation from 3rd June 1999. Standard Bank has now in total of 79 branches as on April, 2013. Standard Bank offers all kinds of Commercial Corporate and Personal Banking services covering all segments of society. Standard Bank Ltd. has already achieved tremendous progress within only 14 years. At present the Bank has real-time centralized Online banking branches (Urban & Rural) throughout the Country having smart IT-Backbone. Besides this traditional delivery point, the bank has ATM of its own, sharing with other partner banks & Consortium throughout the country. As my major subject is Finance & Banking so I did my internship in a Bank which is one of the major sectors of today’s financial world. The study has been conducted for around 90 days. In the three month I prepared a report which consists of several Parts & Chapters. I discussed about the objective, scope, limitation of the study in the introduction part. I also discussed about the organization and overall history of Standard Bank Limited, their product information, organogram and their major competitors. In my three months of internship I was working in Customer Service Department which is under General Banking Department, where I saw which rules and regulations they followed for Deposit & its policy and procedures is also described. Different types of deposit schemes are used to deposit money on the basis of customer demand. But for this they need to know the deposit holders perception. That’s why I made a questionnaire and conducted a survey which is done by the deposit holders of SBL (Kamarpara Branch). SBL provide the efficient services to its customers. However sometimes customers are not satisfied in deposit section services which is provided by the bank, that’s why I wanted to find out in those services they are not satisfied and the reason and try to give some suggestions which is described in project part.