An analysis of Net promoter score to develop business strategy of “Meenaclick”

Abstract

Meenaclick is the online propagation of prominent retail supermarket of Bangladesh, Meena Bazar. It is basically the web platform focusing the grocery items with exciting discount offerings that are consistently sold in Meena Bazar outlets. The objective of this extension is to provide convenient shopping experience to the regular customers of Meena Bazar through online, also to explore the E-commerce industry by keeping in mind the attractiveness and growth of this segment. I was assigned in the department of Brand & Communication department of Meenaclick as an intern. Where my key responsibilities were Content writing, social media monitoring and collect feedback from the customers to develop our business strategy. This report exhibits my overall experience and details about the organization. The report has been organized into three individual parts. In the first part, I have briefly shared my contribution, learning and challenges of the whole internship program. In the later part, I provided the overview of the company, also tried to cover all the aspects of the organization such as management and marketing strategy, financial health etc. Finally, I have analyzed the survey and NPS data that was gathered by me and concluded by providing some ideas for further upliftment of the company.