Challenges of merchandising in Divine Textile Ltd.

Abstract

Garments industry brings the highest revenue to our countries economy. This sector is also the only multibillion dollar manufacturing sector of the country. The tag “Made in Bangladesh” has a very good reputation in clothing sector all over the world. Because of the less labor cost in our country this sector have flourished. The government has also taken various steps to facilities the entrepreneurs in this sector. The key person in RMG business is merchandisers in the organization. They are the people who mostly handle all the order that the buyers give. Keeping communication internally and externally for a product issue and updating it to the boss and the buyers is the key job responsibility of a merchandiser. Taking the order, developing it and delivering the product is the main job that a merchandisers do. While completing those tasks merchandisers face many challenges to complete their job duty. Many challenges and barriers come through their way while they complete the project of a buyer. To overcome those challenges merchandisers have to follow different tactics during their works. Here in this report I have identified some of the problems and challenges that a merchandisers face while producing the goods in Divine Textile limited. The report also contains some advice and recommendation to the problem faced by the merchandisers. The problems have been analyzed compering with different other organization among the industry. The report also gives an overview of the artisan production from beginning till the end. It also contains step by step production process with the challenges faced in each phase of merchandising in RMG sector of Bangladesh.